Text Formatting

Issues may sometimes arise with text that is being pasted into Cascade from Outlook or Word. To prevent this, we ask that you use the "Paste as text" option when pasting text into Cascade. In order to do this, please follow these steps.

• Open the Word document or email that contains the text that you wish to copy and paste into Cascade.
• Copy the text (Ctrl + C).
• Navigate to the text editor in Cascade (which is visible when editing the page).
  
  
  
  
• Select the "Edit" menu and then select "Paste as text".
  
  
  
  
• The "Paste as text" option will now be selected (visible when clicking the "Edit" menu again).
  
  
  
  
• Paste the text into the text editor in Cascade (Ctrl + V). This will remove all existing formatting but it will also remove any associated issues with the text.
  
  
  
  
• You will need to reapply any existing formatting options via the editor and you will need to recreate any existing links.

The following formatting options are available to you via the editor to enhance and organize the layout of your pages.

Headings

H2

H3

H4

H5

H6

H1 is reserved for page titles and should not be repeated within the body copy of the page.

Paragraphs

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Styling

Bold

Italics

Underlining should not be used as underlined text is reserved for hyperlinks.

Lists

Unordered Lists

• Line 1
• Line 2
• Line 3

Ordered Lists

1. Line 1
2. Line 2
3. Line 3

• Keep it brief.
• Short sentences. One element per sentence.
  • Short paragraphs. One to two short sentences. One idea per paragraph.
  • Few paragraphs. No lengthy introductions or conclusions needed.
  • In some cases, it means incomplete sentences, short lists or visuals instead of words.
• Readability is key.
  • Some will view on a desktop screen and some on a cellphone or tablet screen.
  • Responsive design allows for the development of a single template to accommodate those differences.
• Tools that help online audiences:
  • Bullets and numbered lists (7 items or fewer; 10 items maximum).
  • Most important information first.
  • Information presented concisely. Limit complex sentences, unnecessary adjectives and adverbs.
  • Use active voice.
  • Use conversational tones. Present and future tense, when possible.
  • Details in short bursts presented in a logical order.
  • Brevity in language/sentence structure.
  • No need to repeat for emphasis.
  • No semicolons or excessive punctuation.
  • No more than one comma per sentence except lists.
• Write with search engine optimization (SEO) in mind in order to be found on the internet.
  • Make a list of key phrases and keywords.
  • Write content with those keywords or phrases in labels, titles, subheads and introductory paragraphs to attract viewers who scan.
  • Don’t overdo. Too many key words and phrases in a short span is a red flag for search engines.