University Communications

Unit logotypes

The names of major units within St. Cloud State University, such as colleges, schools or department names, may be included under the logotype in place of the tagline when it is essential to communicate the name. This version of the unit logotype is the preferred layout.

Unit logotype

Generally, it is best to use the simplest (i.e., highest level) logo representation that will clearly communicate an organization’s identity within St. Cloud State. To ensure brand consistency, subunits should use the signature of their largest umbrella unit or the standard logotype.

Unit logotype with reversed hierarchy

The unit logotype – reversed hierarchy option gives the name of academic units a higher level of attention. This hierarchy should be used only when it is extremely important that the school, college or department be the main focus of the logo.

Unit logotype with reversed hierarchy

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