University logotypes and logos

University Communications

Representing SCSU: Proper Use of University Logos

St. Cloud State University logos and logotypes are a key elements of our visual identity, representing the institution with clarity and consistency. This page outlines proper usage across digital and print materials, ensuring alignment with brand standards and reinforcing the university’s professional image.

Logo and Logotype Overview:

University Communications must create all logos and logotypes. Do not alter, modify or redraw these marks in any way.
All logos and logotypes must have a visible trademark symbol.
If you cannot find the logo or logotype you need at scsu.mn/BrandAssetsSCSU, contact University Communications via email: ucomm@stcloudstate.edu.

Logos

'St. C' Primary Logo

The 'St. C' symbol is part of the logotype. It is also available to use individually as a decorative or design element. The preferred method of use is the full, three-color representation, though there are one-color options available.

Important 'St. C' Guidelines:

The 'St. C' must include a white border around the perimeter and a visible trademark symbol, depending on whether the background is white/light or black/dark.
The 'St. C' should never be rotated or flipped.
This symbol should never be used in place of the letter "C" in words, headlines or copy.

Next Steps:

Huskies Secondary Logo

St. Cloud State’s secondary Huskies logo is primarily reserved for athletics purposes. It also can be used as a spirit mark by other departments and units. The Huskies logo is presented here in the preferred three color representation.

Important Secondary Logo Guidelines:

A trademark must be visible with each use.
The Huskies logo should never be rotated or flipped.
When used, the Huskies logo should take a secondary position away from the 'St. C.'
The Huskies logo should never replace the 'St. C' in university or unit logotypes.

Next Steps:

SCSU Primary Logotype

SCSU primary logotype The St. Cloud State logotype is the primary element of the St. Cloud State University identity system and is the preferred visual representation of the university. It may not be altered in any way.

Important guidelines:

The “St. C” symbol plus the wordmark should be used together whenever possible.
A trademark symbol must be visible with all uses.

In certain circumstances, upon approval of University Communications, the two elements of this logotype may be separated.

Primary Logotype Variations

Variations of the primary logotype can be downloaded. These include horizontal and extreme horizontal.

Horizontal variation of SCSU logotype

Extreme horizontal version of SCSU logotype

DOWNLOAD A LOGOTYPE (SHAREPOINT)