Brand Guidelines
SCSU Brand Guidelines
At St. Cloud State University, our brand is bold, recognizable, and proudly worn—whether on campus, in the community, or across billboards, apparel, and digital platforms. The iconic Red and Black represent more than just school colors—they symbolize the unity, pride, and spirit of our Husky community.
Our Brand Guidelines serve as a comprehensive resource for both internal teams and external partners. Whether you're designing a flyer, launching a campaign, or collaborating with the University, these guidelines ensure consistency and impact across all touchpoints.
Inside the guideline booklet find essential elements like logos, color palettes, and typography, along with practical guidance for social media, web design, writing style, and athletics branding. The University Communications (UComm) team regularly updates this document to reflect current standards and best practices—helping everyone represent St. Cloud State with confidence and clarity.
