University Communications

Trademark Licensing

All uses of the university name, wordmark, seal, logos and mascots are covered by federal trademark laws. University organizations and departments are required to follow the guidelines in this manual when
purchasing or producing items bearing university identification, including apparel, coffee mugs, giveaways, caps and portfolios.

St. Cloud State and Huskies Athletics brand images, including our "St. C," logotype, wordmark, seal and Husky secondary logo, are licensed through Collegiate Licensing Company (CLC), Atlanta.

For questions about licensing or to become a licensed vendor, contact:

University Communications