University Communications

Colors and logo usage rules

It’s not just red. It’s St. Cloud State University Spirit Red. And it symbolizes passion for education, a bold perspective of the future and a promise to our students and faculty to help them find success. Using these approved colors in all communications will strengthen St. Cloud State’s identity, create impact and help differentiate information.

Spirit Red Granite Black Blizzard White Silver Gray

Pantone 200
C: 0 M: 100 Y: 63 K: 12
R: 211 G: 18 B: 69
HTML: CD1041

C: 0 M: 0 Y: 0 K: 100
R: 0 G: 0 B: 0
HTML: 000000

C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255

Pantone 429
C: 6 M: 0 Y: 0 K: 34
R: 167 G: 177 B: 183
*Huskies logo only

Use the following guidelines when using logos and logotypes on printed materials and merchandise. These guides will help you determine which logo applications to use on various light, dark or patterned backgrounds.

The “St. C” has been updated to always carry a white outline to help define it when placed on a medium/dark background. When used on white, the outline disappears into the background.

Unit and university logotype usage

'St. C' primary logo usage

Huskies secondary logo usage

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