Department of Marketing

Department of Marketing in the Herberger Business School

Student group

Marketing forms the center of business decisions. That’s why people with marketing degrees discover opportunities in almost every facet of business.

The Department of Marketing offers programs in marketing and general business as well as a sales specialization. Those programs prepare students for challenging, rewarding careers that can be a springboard to executive positions. 

As a marketing student, you’ll explore such diverse areas as: product planning and promotion, distribution, marketing research, business law, consumer behavior, business communication, and sales.

Business and non-business organizations, like charities and health care, continue to drive demand for marketing majors—which means marketing opportunities continue to expand in new and exciting ways.

Our students stand out

Consider a Sales Specialization

Strengthen your competitive advantage with a Professional Selling Specialization. The specialization is open to all SCSU students (both business and non-business).  Apply now! (Log In required.)

Apply for a Scholarship

Marketing students are eligible for a number of scholarships that can help defray education expenses.

Study Abroad

The growth in global business has created a need for marketing professionals who understand international business and diverse cultures.


For more than 45 years, the Herberger Business School has been accredited by the Association to Advance Collegiate Schools of Business.

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