Department of Marketing

Department of Marketing

Students Collaborating

Develop Your Unique Value Proposition

Marketing is at the heart of major business decisions across industries, for companies and organizations of every size, scope and operation. That’s why Marketing graduates are consistently sought-after in today’s marketplace, where they find challenging, rewarding careers that can act as springboards to executive positions.

As a Marketing student at the Herberger Business School, you’ll explore the many diverse and nuanced facets of the field, from marketing research and consumer behavior to business communications and product creation, promotion, sales, and distribution. Our students enter the working world armed with the knowledge and skills to thrive in a competitive, creative and exciting industry.


Degree Programs

The Marketing Department offers Bachelor of Science degrees in both Marketing and General Business, with opportunities for specialization and minors.


Marketing students will develop the skills and insight necessary to compete for and succeed in high-demand positions in traditional and emerging areas of marketing. Graduates will be knowledgeable in the areas of product planning, professional selling and sales management, market research, advertising, promotion, strategic logistics management, customer service and beyond.

Marketing Bachelor of Science (Marketing Major)

Marketing Minor

  • Available to Business Majors, non-Business Majors and Bachelor of Elective Studies (BES)
Professional Selling Specialization (Certificate)
  • Available to all SCSU Majors

Apply Now

General Business


General Business students are prepared to enter a global field where information, economics and people collide. Students will strengthen their skills in trend assessment, resource management, information system comprehension and more through the context of producing goods and services. This well-rounded degree program touches on accounting, business law, computing, economics, marketing and statistics.

General Business Bachelor of Science (General Business Major)

General Business Minor

  • Available to Bachelor of Elective Studies (BES) and non-Business Majors

Apply Now

Marketing and General Business Program Highlights

  • The General Business program may be completed in a variety of settings, including on-campus at St. Cloud State University, through the online degree completion program, via the online Anoka-Ramsey Community College partnership program or in an accelerated three-year program in partnership with St. Cloud Technical and Community College.
  • Any St. Cloud State University student may enroll in the Professional Selling Specialization program, which prepares students to meet the needs of the ever-growing business to business professional selling and sales management fields, and strengthens their competitive advantage as they enter the job market and develop their careers. This specialization program is listed by the Sales Education Foundation (SEF) as one of the Top North American Sales Schools.

97% of Accounting graduates are employed in a related field within one year of graduation.


Accounting students enrolled annually.


Average class size.

Program Highlights

In the Herberberger Business School's field experience or internship programs, students earn academic credit, real entry-level work experience and are paid.

  • Academically active and industry-experienced professors in the department work locally and globally and teach the latest techniques and technologies.
  • The Business Honors Program provides opportunities for driven students to engage one-on-one with like-minded peers and professors.
  • Husky AMA members, the student chapter of the American Marketing Association, won the Marketing Simulations Competition at the 2022 American Marketing Association International Collegiate Conference.
  • One of Forbes' "America’s Top Colleges"
  • Study-abroad opportunities in Spain, England, Germany, Australia, Netherlands and elsewhere.
  • Centralized advising, career guidance and counseling services.

Top Careers

  • Brand and product management, market research, advertising, public relations, business-to-business sales and sales management, social media marketing, customer relations.

Apply Now

Application Process

The Marketing Department admits students based on a thorough evaluation of each candidate’s GPA, curriculum and other academic indicators. Extra-curricular activities may also be considered, and optional personal statements and recommendations may be considered if you choose to submit them.

St. Cloud State University student in the James W. Miller Center
  1. Complete an application online or mail a physical copy of your application by the appropriate deadline.
  2. Put in a request with your high school counseling office to send an official transcript to SCSU.
  3. Optionally submit ACT or SAT score reports. While test results are not required to complete your application, you are welcome to submit score reports if you feel they will improve your application and/or scholarship consideration.

Apply Now

St. Cloud State University’s online hub makes it easy to learn more about the application process and submit your application. Incoming and existing students may also apply for scholarships specific to the Herberger Business School and the Accounting program. There is no application fee required to submit your application to St. Cloud State University.

Learn More

Prepare for a bright future as a business leader. Visit the SCSU Admissions Department online to request more information, or to schedule a campus visit or online Zoom session with an admissions counselor.

Ready to apply? Begin your online application today!

Apply Now

Student in the classroom

Connect with SCSU