UPB is St. Cloud State's student-led programming organization. It is made up of student leaders that plan events for the entire student body. UPB provides programs and activities that are entertaining, educational and diverse that complement college experience.
Programs and events include Atwood After Dark, Blizzardshack Block Party and Huskypalooza. Live entertainment includes bands, comedians, hypnotists, magicians, weekly Atwood Movie Night, Late Skates at the Herb Brooks National Hockey Center, Open Mic Night and more.