Marketing is at the heart of major business decisions across industries, for companies and organizations of every size, scope and operation. That’s why Marketing graduates are consistently sought-after in today’s marketplace, where they find challenging, rewarding careers that can act as springboards to executive positions.
As a Marketing student at the Herberger Business School, you’ll explore the many diverse and nuanced facets of the field, from marketing research and consumer behavior to business communications and product creation, promotion, sales, and distribution. Our students enter the working world armed with the knowledge and skills to thrive in a competitive, creative and exciting industry.
The Marketing Department offers Bachelor of Science degrees in both Marketing and General Business, with opportunities for specialization and minors.
Marketing students will develop the skills and insight necessary to compete for and succeed in high-demand positions in traditional and emerging areas of marketing. Graduates will be knowledgeable in the areas of product planning, professional selling and sales management, market research, advertising, promotion, strategic logistics management, customer service and beyond.
Marketing Bachelor of Science (Marketing Major)
General Business students are prepared to enter a global field where information, economics and people collide. Students will strengthen their skills in trend assessment, resource management, information system comprehension and more through the context of producing goods and services. This well-rounded degree program touches on accounting, business law, computing, economics, marketing and statistics.
General Business Bachelor of Science (General Business Major)
General Business Minor
97% of Accounting graduates are employed in a related field within one year of graduation.
Accounting students enrolled annually.
Average class size.
In the Herberberger Business School's field experience or internship programs, students earn academic credit, real entry-level work experience and are paid.
The Marketing Department admits students based on a thorough evaluation of each candidate’s GPA, curriculum and other academic indicators. Extra-curricular activities may also be considered, and optional personal statements and recommendations may be considered if you choose to submit them.
St. Cloud State University’s online hub makes it easy to learn more about the application process and submit your application. Incoming and existing students may also apply for scholarships specific to the Herberger Business School and the Accounting program. There is no application fee required to submit your application to St. Cloud State University.
Prepare for a bright future as a business leader. Visit the SCSU Admissions Department online to request more information, or to schedule a campus visit or online Zoom session with an admissions counselor.
Ready to apply? Begin your online application today!