Herberger Business School

Northwestern Mutual Sales Lab

Northwestern Mutual Sales Lab

The Northwestern Mutual Sales Lab provides a state-of-the-art learning environment for students to experience sales presentations in an interactive, real-world business setting. The lab offers a viewing/ control room with digital recording capabilities, presentation critiques, and real-time instructor/student feedback.

Simulation Room

  • Professional office setting complete with digital high definition cameras
  • Internet capability
  • Two-way real-time connectivity

Control Room

  • Simulation room and classroom connectivity
  • Immediate presentation recording
  • Feedback and Cloud capability


  • Cloud capability for remote presentations
  • Feedback and student interaction

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