Logo usage rules

Logotype color usage rules

Light backgrounds: Use the standard color applications of the logotypes.

Dark backgrounds: The "St. C" should remain in the three-color treatment; the wordmark and any additional signature should be reversed. The St. C symbol must include a white border around the perimeter when used on any medium to dark background color in order to be able to clearly define the black edge of the symbol. The white border should be approximately 1/3 the thickness of the internal white line.

Logotype - Dark background

Medium backgrounds: Typically, use the same color treatment as for dark backgrounds. If legibility suffers, please consider other options.

Logotype - Medium background

Pattern/photo backgrounds: Pattern must be simple enough for the logotype to remain completely legible. Be sure there is enough contrast between the color treatment of the logotype and the photo.

'St. C' color usage rules

Light backgrounds: Any of these color options shown are acceptable. When using single-color version of the "St. C" symbol, background color will show through where white is present. For full-color version of "St. C," ALL white spaces must remain white in all applications.

St. C - Color options

Dark backgrounds: Solid or ghosted white are acceptable. Do not use red or ghosted red. The "St. C" symbol must include a white border around the perimeter when used on any medium to dark background color in order to be able to clearly define the black edge of the symbol. The white border should be approximately 1/3 the thickness of the internal white line.

St. C - Dark background

Medium backgrounds: Typically, use the same color treatment as for dark backgrounds. If legibility suffers, please consider other options. Do not place ghosted white on red.

St. C - Medium background

Pattern/photo background: If placing the "St. C" symbol on a photo or patterned background, please ensure there is enough contrast to keep the symbol legible. Ghosting white on photo backgrounds is a preferred treatment.