University Communications

University logotypes and logos

The “St. C.” It’s so much more than just a part of our logo. Every time we use our logo, we create a recognizable presence in communities at home and across the world. We take our logo – and our brand – seriously.

Primary logotype

The St. Cloud State logotype is the primary element of the St. Cloud State University identity system and is the preferred visual representation of the university. It may not be altered in any way.

Primary logotype

Additional horizontal orientations of the logotype, are shown below. The university's logotype is available for download here.

The “St. C” symbol plus the wordmark should be used together whenever possible.

In certain circumstances, upon approval of University Communications, the two elements of this logotype may be separated. The "St. C" symbol plus the word mark should be used together whenever possible.

St. Cloud State logotype - Horizontal

Primary logotype - Horizontal

St. Cloud State logotype - Extreme horizontal

Primary logotype - Extreme horizontal

Logotype + tagline

The "Education for Life" tagline may be included beneath the three logotype orientations.

Logotype + tagline

Wordmark and tagline

When the elements of the logotype are separated, this portion is referred to as the wordmark. The wordmark alone will have limited use.

St. Cloud State University wordmark

The "Education for Life." tagline is used as part of the St. Cloud State University logotype. In some cases, it may also be used apart from the logotype.

Education for Life.

If the tagline is used apart from the logotype, it should be used as an anchoring element to the peice in proximity to the wordmark or logotype.

Before using the wordmark or tagline on their own, contact University Communications for approval.

'St. C' primary logo

St. C symbolThe "St. C" symbol is part of the logotype. It is also available to use separately as a decorative or design element.

The "St. C" is presented here in the preferred three color representation. Click here for more color options. This symbol is available for download.

The "St. C" should never be rotated or flipped. This symbol should never be used in place of the letter "C" in words, headlines or copy.

Huskies secondary logo

Huskies secondary logoSt. Cloud State’s secondary Huskies logo is primarily reserved for athletics purposes. It also can be used as a spirit mark by other departments and units.

The “St. C” remains the primary St. Cloud State logo.

When used, the Huskies logo should take a secondary position away from the “St. C.” The Huskies logo should never replace the “St. C” in university or unit logotypes.

The Huskies logo is presented here in the preferred three color representation. Click here for more color options. This symbol is available for download.

The Huskies logo should never be rotated or flipped.


University Communications must create all logos and logotypes. Individual units may not alter, modify or redraw these marks in any way.

If you cannot find the logo or logotype you need at http://scsu.mn/SCSUBrandAssets, contact:

University Communications
(320) 308-3151
ucomm@stcloudstate.edu