Graduate Certificates
Choose from Two Certificates
Every industry has a need for savvy content strategists and multi-media storytellers. These programs prepare working professionals for career advancement in strategic media communications. The stackable credentials of these certificates integrate with the Mass Communications M.S. in Strategic Media Communications. Students completing both certificates can complete the masters by completing an additional capstone course.
Strategic Digital Communications
Through theory and practice, students will hone skills in strategy, content development, and data analytics. Students will:
- Synthesize key concepts and theories related to strategic media communications.
- Conduct primary research to develop and implement strategic media communications strategies.
- Evaluate media products and content using critical thinking.
- Apply the principles of design in digital image, layout, and web to create professional work in strategic media communications.
- Engage in strategic media communications strategy development, evaluation, and implementation.
Fall |
Spring |
Summer |
MCOM 602 Foundations |
MCOM 610 Multimedia Storytelling |
MCOM 640 Social Media and Data Analytics |
MCOM 565 Design |
MCOM 620 Digital Content Strategy |
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Strategic Media Communications Leadership
Through theory and practice, students will hone skills in strategy and content development with a focus on ethical leadership and diverse approaches to global strategic communication practices. Students will:
- Synthesize key concepts and theories related to strategic media communications.
- Articulate professional ethical principles and work ethically in pursuit of truth, accuracy, and fairness.
- Demonstrate understanding of issues related to communication in a diverse and global society.
- Design and conduct primary research to develop and implement strategic media communications strategies.
- Evaluate media products and content, using critical thinking.
- Engage in strategic media communications strategy development, evaluation, and implementation.
Fall |
Spring |
Summer |
MCOM 602 Foundations |
MCOM 580 Cases and Campaigns |
MCOM 660 Leadership |
MCOM 560 Research |
MCOM 660 Global Contexts |
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