Strategic Media Communications (M.S.)

Graduate Certificates

Choose from Two Certificates

Every industry has a need for savvy content strategists and multi-media storytellers. These programs prepare working professionals for career advancement in strategic media communications. The stackable credentials of these certificates integrate with the Mass Communications M.S. in Strategic Media Communications. Students completing both certificates can complete the masters by completing an additional capstone course.

Strategic Digital Communications

Through theory and practice, students will hone skills in strategy, content development, and data analytics. Students will:

  • Synthesize key concepts and theories related to strategic media communications.
  • Conduct primary research to develop and implement strategic media communications strategies.
  • Evaluate media products and content using critical thinking.
  • Apply the principles of design in digital image, layout, and web to create professional work in strategic media communications.
  • Engage in strategic media communications strategy development, evaluation, and implementation.

Fall

Spring

Summer

MCOM 602 Foundations

MCOM 610 Multimedia Storytelling

MCOM 640 Social Media and Data Analytics

MCOM 565 Design

MCOM 620 Digital Content Strategy

 

Strategic Media Communications Leadership

Through theory and practice, students will hone skills in strategy and content development with a focus on ethical leadership and diverse approaches to global strategic communication practices. Students will:

  • Synthesize key concepts and theories related to strategic media communications.
  • Articulate professional ethical principles and work ethically in pursuit of truth, accuracy, and fairness.
  • Demonstrate understanding of issues related to communication in a diverse and global society.
  • Design and conduct primary research to develop and implement strategic media communications strategies.
  • Evaluate media products and content, using critical thinking.
  • Engage in strategic media communications strategy development, evaluation, and implementation.

Fall

Spring

Summer

MCOM 602 Foundations

MCOM 580 Cases and Campaigns

MCOM 660 Leadership

MCOM 560 Research

MCOM 660 Global Contexts

 

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