As partial fulfillment of the M.S. in Strategic Media Communications, students will complete a culminating project consisting of an Applied Strategic Media Communication Plan and defense.
Students will develop a plan to address a problem or issue in the discipline of strategic communication. The plan will be directly applicable to improving the internal or external marketing communications of an organization, process, service, procedure, idea, or product.
The Master’s Degree candidate will:
Students will begin work on their culminating projects in the second semester of study, including developing a proposal as well as designing and conducting research. This work will be non-credit bearing.
The final semester of study, students will enroll in MCOM 699 Capstone (3 credits) to finalize the project plan report and to defend their plan in a formal presentation.