Counseling and Psychological Services

JED Campus Program

Frequently Asked Questions

Section I: About the Campus ProgramJED Campus seal

1. What is The Campus Program?

The Campus Program is a nationwide initiative designed to help colleges and universities promote emotional wellbeing and mental health programming, reduce substance abuse, and prevent suicide among their students. When a school becomes a member of The Campus Program, it demonstrates the school’s commitment to implementing and improving mental health promotion and substance abuse and suicide prevention programming for students, families, and campus professionals.

The Campus Program is a joint initiative of The Jed Foundation, a leading non-profit organization dedicated to promoting emotional health and preventing suicide among college students, and the Clinton Foundation’s Clinton Health Matters Initiative, which works to improve the health and wellbeing of people throughout the United States across all generations.

2. How does the program work?

When a school becomes a member of The Campus Program:

  • They commit to taking a confidential, self-assessment survey on their mental health promotion, substance abuse and suicide prevention programming.  Note: To submit the survey, the senior supervisor of the campus counseling services or student affairs department will need to provide an e-signature on the survey. It is recommended that the counseling services and student affairs staff work together to complete the survey.
  • The Campus Program team will review the survey responses in comparison to our outlined program areas for a comprehensive program on campus.1
  • Based on these results, the school will receive a feedback report and on-campus technical assistance (the level of technical assistance offered will be determined by the survey results and program capacity).
  • The school will commit to a participation term of 4 years, with an entrance, mid-term and end of term assessment survey. The submission cost for each survey is $650, for a total 4-year program cost of $1,950.2
  • Additionally, by participating the school will pledge to work toward continuous improvement in mental health, substance abuse and suicide prevention programming.

In addition to the significant learning associated with taking the assessment and the value of technical assistance, colleges will also have access to benefits such as:

  • Demonstrating their commitment to supporting and improving their mental health and suicide prevention programs to their students, their families, and alumni.
  • The ability to leverage the brands of The Jed Foundation and the Clinton Foundation as partners in their efforts.
  • Promotion and publicity in telling the stories of their accomplishments and achievements in on-campus mental health programming.
  • A membership seal to illustrate participation in the program.

After participating in The Campus Program for 1 year, a school is eligible to apply for The Campus Program Recognition.  This process will entail:

  1. Submitting an application that demonstrates how the school is meeting the recommended practice standards as identified in the program areas; including certifications, program metrics and results, and additional evidence of the programs outlined in the school’s self-assessment.
  2. After submission and evaluation by The Campus Program team, the school will be informed if they have earned recognition for their mental health, suicide prevention and substance abuse programming.

The Campus Program team will release more information on this recognition and the application process in 2015. 

3. What kind of information does the feedback report contain?

The Campus Program feedback contains suggestions—not mandates—for program enhancements that colleges and universities can consider implementing. The feedback report assesses campus resources in relation to The Campus Program Framework, a consolidation of factors known to help in promoting mental health, preventing suicide, and limiting substance use. It draws significantly from The Comprehensive Approach to Mental Health Promotion and Suicide Prevention on College and University Campuses, developed by The Jed Foundation and the Suicide Prevention Resource Center. The Framework combines the content of the Comprehensive Model with expert recommendations regarding factors related to preventing substance abuse in young people.

Each school’s self-assessment survey responses are reviewed relative to eight strategic imperatives:

  1. Strategic planning
  2. Identifying students at risk
  3. Increasing help-seeking behavior
  4. Developing life skills (coping, resilience)
  5. Providing mental health services
  6. Promoting connectedness
  7. Following crisis management procedures
  8. Restricting access to potentially lethal means

4. What is The Campus Program Seal?

The Campus Program Seal will be given to member schools upon completion of the self-assessment survey. This recognition of a school’s commitment to the emotional wellbeing of its campus will remain valid for the 4-year duration of the program.

The Campus Program Seal shows students, their families, and others that the school displaying the seal has committed to assessing and enhancing its mental health, substance abuse, and suicide prevention programs. The seal does not guarantee that students on that campus will avoid mental health problems, nor does it signify the existence of superior programming. The seal is given to all schools that participate in The Campus Program.

5. Once gaps in resources and/or programs are identified, how does The Campus Program help fill these holes?

Over the course of four years, the participating school and The Campus Program team – through a series of technical assistance activities – will work together to identify opportunities to enhance  mental health and substance abuse prevention programming on campus. This technical assistance includes a confidential feedback report and phone consultation with suggestions for program enhancements, which can be used as the basis for further discussion and planning.

6. How much does it cost to participate?

The school will commit to a participation term of 4 years, with an entrance, mid-term and end of term assessment survey. The submission cost for each survey is $650, for a total 4-year program cost of $1,950.

7. How long does it take to fill out the survey?

The time it takes to complete the survey can vary from a few hours to the course of several meetings. In some cases, a campus professional with a thorough understanding of the school's mental health and suicide prevention programming can complete the survey; however, we recommend that a cross-departmental team complete it together. We offer a printable version of the survey so that you can work through your assessment offline. In addition, we have heard feedback that the act of completing the survey was a terrific learning experience for new and experienced staff alike.

8. Can anyone complete the self-assessment?

Each school should determine the appropriate personnel to complete the self-assessment. The Campus Program recommends that personnel from the Counseling Center and Student Affairs work together to complete the survey. A school's counseling center director or director/dean of student affairs must sign off on the survey before submitting it to The Campus Program.

9. Is there any data to support this type of approach?

The Campus Program Framework is based upon The Comprehensive Approach to Mental Health Promotion and Suicide Prevention on College and University Campuses, which was developed and reviewed by multiple experts in mental health and higher education and is considered a consensus best practice by the AFSP/SPRC best practice registry (for more information: https://www.jedfoundation.org/professionals/comprehensive-approach). This model is based on the Air Force suicide prevention program, which has been shown to decrease rates of suicide, homicide and accidental deaths. The Campus Program Framework combines the content of the Comprehensive Model with expert recommendations regarding factors related to preventing substance abuse in young people.

10. How is The Campus Program different from what colleges are already doing?

While many schools have adopted elements of The Campus Program approach and a number have based their mental health support systems upon it, it is only partially implemented at a significant number of colleges. Most schools provide some direct counseling services, yet, often there is not a holistic, campus-wide approach to mental health.

We believe that the implementation of a campus-wide approach to mental health promotion will lead to safer, healthier students and campuses, and possibly greater student retention.

Section II: Press and Publicity Related to the Campus Program

1. How does The Campus Program team help schools publicize their participation?

The Campus Program team hopes that member institutions will publicize their participation in the program in the media and to their communities, and we are here to support them in doing so.  We encourage all participating institutions to take advantage of the following process when publicizing their participation in the program:

  1. Fill in the customizable fields (such as school name and quote from administrator) in the press release template provided in The Campus Program Welcome Kit.
  2. Send the completed press release template to Brian Cook, Director of Media Relations at the Clinton Foundation (bcook@clintonfoundation.org). This will serve as a heads up for the press team, enabling them to provide you with additional support or publicity opportunities, when available. For example, the press team may be able to coordinate regional or statewide press releases to create a bigger media buzz.
  3. This welcome kit also includes temples for additional internal and external promotions, such as a design file of the membership seal for use on your website or email signature (see Seal Terms of Use for more information), a radio script, a pitch letter and a template letter to students’ families.

This heads-up process is designed to make your publicity efforts as simple and effective as possible.

2. Who do I contact with questions about publicity?

Please contact The Campus Program at hello@thecampusprogram.org.    


1 Survey responses and feedback reports are all confidential.

2 Schools participate at-will and can choose to be anonymous in the program or opt-out at any time. With anonymity, survey results will be aggregated and de-identified, as is the case with all Campus Program participants.