Persuasion and Advocacy

Students who choose a persuasion and advocacy major in communication excel at influencing others on social issues and advocating for positions and causes they feel passionate about. You'll learn how people, businesses and communities use communication to shape their identity. You'll build international communication skills needed to succeed in personal and public settings. You'll learn to think globally and use rhetorical intervention to communicate ethically in writing and in actions. You'll find your persuasion skills in demand globally in professions such as law, governmental relations, political science and human services.

Program Highlights

  • Thirty-two Education Abroad opportunities that build global communication skills and multicultural perspective.
  • Committed faculty with extensive backgrounds either as a participant in or leader of international study opportunities in Europe, South America, Africa, Asia and Latin America.
  • Extensive on-campus and community activities that enhance multicultural and global learning and perspective, including a Players Performance Group based in the Communication Department.
  • Diversity in internship experiences through a variety of nonprofits, charitable organizations and businesses.
  • Active student groups dedicated to personal development, passionate causes and professional advancement offer leadership opportunities as well as social interaction.

Program Distinctions

  • One of the top 5 programs in degrees granted for 11 years.
  • Faculty with established and ongoing research on local and international issues. Professor Eddah Mutua was invited by the Embassy of Rwanda to present her research on women and peacebuilding in Rwanda on the 20th anniversary of the Rwanda genocide. She also earned a 2014 Minnesota State Diversity and Equity Award for her work on a collaborative project between the university and three area school districts.
  • Core classes occur in smart classrooms in Riverview, the only campus building on the National Register of Historic Places.
  • Communication Professor Marla Kanengieter is co-director of the university's branch of the American Democracy Project, which promotes service learning and civic engagement locally and nationally.
  • Notable aluma: Sheila Reger '85 is the former Commissioner of Administration, Human Resources Director for Minnesota State and works as a consulting manager for the University of Minnesota.

Student Organizations

Popular Careers

  • Marketing Director
  • Public Relations Specialist
  • Lobbyist
  • Politician
  • Speech Writer
  • Development Officer
  • Attorney

University Facts & Stats

  • 93% of communications studies graduates employed
  • 15 members of the 2014 Minnesota Legislature studied at St. Cloud State
  • 10 scholarship funds focus on communications studies

  • 2013 Senator Paul Simon Award for Comprehensive Internationalization

  • 2021 Military Friendly® Top 10 School designation

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