Center for Continuing Studies

Digital Resources for Human Resources

Each of these programs has been approved for 2.0 re-certification credit hours through the Society of Human Resource Management for Professional Development Credit.


How to Use Facebook & Google for Recruitment & Retention

At this point in the digital age you likely are familiar with how to get your open positions in front of people on job boards, but how much are you actively promoting your employer brand to potential candidates who aren't actively searching on these platforms? Advertising platforms such as Facebook, LinkedIn and Google all offer unique solutions for recruitment & retention efforts. Learn how to put on your marketing hat and roll up your sleeves to put together a strategy that you or your marketing friend can implement together.

Key Takeaways:

  • How Social Advertising is tied to the Applicant Experience
  • Basic Understanding of what Facebook & LinkedIn Advertising Options Exist
  • Basic Understanding of what Good Advertising Options Exist
  • Real life examples for implementation
  • How to measure success

Attract Employees Through Digital Branding

A strong brand drives referrals, engages employees and helps you build a competitive moat. Your company’s reputation has never been more critical than it is today. Today people not only evaluate how good an organization's products and services are, but how good of an organization it is to work for. Learn how to evaluate your digital brand, foster a positive reputation and make the necessary updates to ensure you are attracting the people you want and keeping the people you need.

Key Takeaways:

  • How to evaluate your digital brand
  • Learn how to claim the sites you need
  • Own your digital presence
  • How social media can help

About the Speakers

Luke Riordan CEO, DAYTA Marketing

Luke Riordan pictureLuke Riordan is the CEO and Founder of DAYTA Marketing. DAYTA Marketing opened in 2012. Since then DAYTA has grown from a team of 2 to 32 and counting. With a large team of experienced marketing and digital recruitment professionals, DAYTA’s consultative approach has created over 150 subscription-clients who partner with DAYTA to help their organizations grow.

 

Erin Perry Borron CSO, DAYTA Marketing

Erin Perry Borron pictureErin Perry Borron is a digital strategist and consultant with over 13 years of experience in web design, development, and digital growth. At DAYTA Marketing she leads new service development and helps drive DAYTA’s growth strategy.

 

 

Each of these programs has been approved for 2.0 re-certification credit hours through the Society of Human Resource Management for Professional Development Credit.

 

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SHRM recertification

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