February 1, 2007
St. Cloud State University Media Campaign
Winter 2007

Samples

RationalE

• Working with Stamats, higher education marketing firm, in development of a media plan as a follow-up to the 2005-06 market research
• The campaign focuses on image advertising directed mainly at the adult audience described as decision makers, including parents
•  Focusing on the Northwest suburbs of the Twin Cities with billboards; full-page ads in Time, Newsweek and U.S. News and World Report; advertisements in 11 movie theatres; and direct mail to more than 25,500 St. Cloud State alumni in that area.
• Television advertising in February and March on major network news programs and selected Comcast cable
• In addition to the major campaign, the 2006-07 marketing effort includes investing in Phase I of a total remake of the St. Cloud State Web site; broader advertising in Twin Cities’ magazines; Minnesota Public Radio sponsorship; and developing a 90-second institutional profile for use on the hockey broadcasts plus 30- and 60-second spots for use on Charter and commercial television.  We have also contracted for billboards in St. Cloud and along I-94 near Albertville; have a broader print media presence in St. Cloud; and have enhanced our collection of photography.

Download the entire "Visibility Campaign" (pdf)

Loren J. Boone
Assistant Vice President
For Marketing and Communication
AS 207
308-2190