Skip global navigation
St. Cloud State University

St. Cloud State University

Print Visibility Campaign

 

February 1, 2007
St. Cloud State University Media Campaign
Winter 2007

Samples

Magazine Advertisements Outdoor Advertisements Alumni Letter
To see a full resolution pdf, click on the images above.

RationalE

  • Working with Stamats, higher education marketing firm, in development of a media plan as a follow-up to the 2005-06 market research
  • The campaign focuses on image advertising directed mainly at the adult audience described as decision makers, including parents
  •  Focusing on the Northwest suburbs of the Twin Cities with billboards; full-page ads in Time, Newsweek and U.S. News and World Report; advertisements in 11 movie theatres; and direct mail to more than 25,500 St. Cloud State alumni in that area.
  • Television advertising in February and March on major network news programs and selected Comcast cable
  • In addition to the major campaign, the 2006-07 marketing effort includes investing in Phase I of a total remake of the St. Cloud State Web site; broader advertising in Twin Cities’ magazines; Minnesota Public Radio sponsorship; and developing a 90-second institutional profile for use on the hockey broadcasts plus 30- and 60-second spots for use on Charter and commercial television.  We have also contracted for billboards in St. Cloud and along I-94 near Albertville; have a broader print media presence in St. Cloud; and have enhanced our collection of photography.

Download the entire "Visibility Campaign" (pdf)

Loren J. Boone
Assistant Vice President
For Marketing and Communication
AS 207
308-2190