 Marketing Showcase
|
Print Visibility Campaign
2008-09
St. Cloud State University Print Campaign
These print advertisements are testimonials by accomplished students at St. Cloud State University. The top three ads have appeared in local and regional publications. The middle two ads won a 2008 Admission Marketing Report Gold Award. They were submitted by their creator Stamats, a Cedar Rapids, Iowa, marketing/advertising/media relations firm. The three ads on the bottom have been used as endorsements for St. Cloud State’s Advanced Preparation Program (APP). APP is a summer program that assists first-year students from communities often under-represented on college campuses.
Samples |
|
|
To see a full resolution pdf, click
on the images above.
|
|
Late in 2008, St. Cloud State debuted three student testimonial billboards along Central Minnesota roadways. The billboards feature three accomplished students: Jenna Wundrow, Jim Falls, Wis., Ethan Wittrock, Cold Spring, Minn., and Rocky Horn, Melrose, Minn.
|
 |
|
The global positioning system ad with the tag line “College is the road. Not the Destination” has been used as the focus of print campaigns in major magazines, including regional editions of Time, Newsweek and U.S. News and World Report as well as Minnesota Monthly, Minnesota Moments, Initiative Foundation Quarterly and others. The same theme has been carried through to billboards and movie theater ads in St. Cloud and the Northwest suburbs of the Twin Cities.
|
 |
Loren J. Boone
Assistant Vice President
For Marketing and Communication
AS 207
320-308-2190 |
February 1, 2007
St. Cloud State University Media Campaign
Winter 2007
Samples |
 |
 |
 |
| To see a full resolution pdf, click
on the images above.
|
RationalE
- Working with Stamats, higher education marketing firm, in development
of a media plan as a follow-up to the 2005-06 market research
- The campaign
focuses on image advertising directed mainly at the adult audience described
as decision makers, including parents
- Focusing on the Northwest suburbs
of the Twin Cities with billboards; full-page
ads in Time, Newsweek and
U.S. News and World Report; advertisements in 11 movie
theatres; and
direct mail to more than 25,500 St. Cloud State alumni in that area.
- Television advertising
in February and March on major network news programs and selected Comcast
cable
- In addition to the major campaign, the 2006-07 marketing effort includes
investing in Phase I of a total remake of the St. Cloud State Web site;
broader advertising in Twin Cities’ magazines; Minnesota Public
Radio sponsorship; and developing a 90-second institutional profile for
use on the hockey broadcasts plus 30- and 60-second spots for use on
Charter and commercial television. We have also contracted for
billboards in St. Cloud and along I-94 near Albertville; have a broader
print media presence in St. Cloud; and have enhanced our collection of
photography.
Download the
entire "Visibility Campaign" (pdf)
Loren J. Boone
Assistant Vice President
For Marketing and Communication
AS 207
320-308-2190 |
|
