Getting Your Specialty and Promotional Items
- Use a licensed vendor
Departments of the university and recognized clubs and organizations are required to purchase emblematic merchandise from officially licensed vendors. The product must be manufactured by, and purchased from, an officially licensed vendor. Close to 100 vendors nationally, including several St. Cloud area firms, are licensed through St. Cloud State University.
- Acquire a licensed vendor
Contact Anne Abicht, licensing director, room 328, Halenbeck Hall, 255-2141, to receive a list of licensed vendors. You may choose from any of the vendors listed. It is advised that you obtain cost estimates from at least two vendors before making your choice.
- Follow guidelines
The same guidelines for graphic images on printed materials apply to their use on specialty and promotional items. However, an exception is the wordmark, which can be replaced by the STC logo when appropriate.
- Obtain approval
Departments, clubs and organizations are required to obtain project approval from the licensing director prior to developing any product that utilizes the university's trademarks. The licensed vendor you choose can design artwork for your specialty item, or you can submit your own artwork to your vendor. All artwork is subject to approval by Collegiate Licensing Company (CLC) and St. Cloud State. Officially licensed vendors can help with the approval process. Artwork generally can be approved in one or two days.
- Royalties
Royalty waivers generally apply only to university departments and recognized campus clubs and organizations. CLC and the university licensing director will determine if a royalty is to be waived. A product is generally subject to royalty fees if a university trademark is used and: the product is for resale; the product promotes a specific event; or the name, wordmark or logo of a third party is used in association with the trademark. These guidelines are usually sufficient in determining royalty/non-royalty. However, each submission shall be reviewed individually to make sure all aspects of the situation are taken into consideration.
Note: Failure to comply with these procedures can result in possible confiscation of specialty items or criminal charges for manufacturing, possessing, and/or selling unlicensed products.
