2008
St. Cloud State University Print Campaign

This series of  print advertisements are intended to provide testimonials of the types of experiences and accomplishments students can expect at St. Cloud State University.  The two ads on the left, as a series, won a 2008 Admission Marketing Report Gold Award, submitted by creator Stamats out of Cedar Rapids, Iowa.  The three print ads on the right continue to be used as endorsements of St. Cloud State’s Advanced Preparation Program (APP) held during the summer which serves as an entry into university work and life.

Samples

The global positioning system ad with the tag line “College is the road. Not the Destination” has been used as the focus of print campaigns in major magazines, including regional editions of Time, Newsweek and U.S. News and World Report as well as Minnesota Monthly, Minnesota Moments, Initiative Foundation Quarterly and others.  The same theme has been carried through to billboards and movie theater ads in St. Cloud and the Northwest suburbs of the Twin Cities.

Loren J. Boone
Assistant Vice President
For Marketing and Communication
AS 207
320-308-2190

February 1, 2007
St. Cloud State University Media Campaign
Winter 2007

Samples

RationalE

• Working with Stamats, higher education marketing firm, in development of a media plan as a follow-up to the 2005-06 market research
• The campaign focuses on image advertising directed mainly at the adult audience described as decision makers, including parents
•  Focusing on the Northwest suburbs of the Twin Cities with billboards; full-page ads in Time, Newsweek and U.S. News and World Report; advertisements in 11 movie theatres; and direct mail to more than 25,500 St. Cloud State alumni in that area.
• Television advertising in February and March on major network news programs and selected Comcast cable
• In addition to the major campaign, the 2006-07 marketing effort includes investing in Phase I of a total remake of the St. Cloud State Web site; broader advertising in Twin Cities’ magazines; Minnesota Public Radio sponsorship; and developing a 90-second institutional profile for use on the hockey broadcasts plus 30- and 60-second spots for use on Charter and commercial television.  We have also contracted for billboards in St. Cloud and along I-94 near Albertville; have a broader print media presence in St. Cloud; and have enhanced our collection of photography.

Download the entire "Visibility Campaign" (pdf)

Loren J. Boone
Assistant Vice President
For Marketing and Communication
AS 207
320-308-2190