SCSU Strategic Planning & Reporting
1998-99
Student Life & Development

DEPARTMENT: University Programming
DIRECTOR: Jessica Ostman
PHONE NUMBER: 255-2205

MISSION:

The mission of University Programming is to enhance the learning and personal development of students attending St. Cloud State University. Our primary focus is to augment the academic mission and environment of the university by providing diverse, topical, and cultural programs in the following areas: concerts, films, literary arts, Mississippi Music Fest, performing arts, speakers, special events, spotlight and visual arts. Through involvement, we also provide students with concrete experience in planning, publicizing, and implementing programs, thus, helping them develop life-long skills to complement their academic experiences and contribute to their future success. The secondary focus of UPB is to serve the university community as well as the central Minnesota community.

VISION:

University Program Board will serve as the center for university-wide programming, working in collaboration with academic departments, faculty members, community agencies and other organizations to support the mission of St. Cloud State University. We will work to insure the development of programs which reflect and support the diversity on campus. Through our programming, we will help create a sense of belonging on campus and inspire students to devote time and energy to educationally purposeful activities both inside and outside the classroom.

OPERATING PRINCIPLES (division-wide):

We are committed to:

  • Providing the highest quality services possible to our constituents
  • Respecting differences and working toward greater diversity and inclusiveness.
  • Demonstrating civility in all discourse.
  • Responsible use of fiscal and human resources to serve students in fulfilling the goals of Student Life and Development and the university mission.

UNIVERSITY PROGRAMMINGS SWOT ANALYSIS:

Strengths

  • student-focused/high level of student involvement
  • use of student input in decision-making
    • surveys
    • program evaluations
    • committee meetings
    • board meetings
  • professional reputation with agents and performers
  • highly attended events - over 50,000 in attendance throughout the year
  • programming knowledge and experience
  • office space for student coordinators and committee members
  • provide experiential learning for students
  • nine committees focused on different areas of programming
  • not revenue-focused; allows us to provide diverse programming to expose students to many art forms, cultures, ideas, etc.

Weaknesses

  • lack of detailed documentation on annual events makes it difficult for new students/staff to make improvements
  • location of UPB; it is hard to find in Atwood
  • performing arts facility is not adequate for dance, theatre, etc.
  • graduate assistant pay and benefits - not competitive
  • lack of graduate program in student development/programming
  • high turnover of student coordinators due to time constraints
  • lack of updated technology in office
  • Mississippi Music Fest budget structure
  • lack of ongoing budget resources for equipment and technology upgrades
  • funding has remained constant while costs of performers and supplies have increased

Opportunities

  • increasing populations of non-traditional students, international students, students of color
  • partnerships with other student organizations
  • partnerships with campus departments provide a venue for out-of-classroom experiences
  • faculty involvement in programs through participation or providing options which compliment what students are learning in the classroom
  • partnerships with local businesses and community agencies
  • distance education/ITV technology
  • providing high caliber, nationally known performers on campus could positively impact recruitment and retention
  • St. Cloud Events Center - could be an excellent venue to program large-scale events for the students and university community

Threats

  • loss of venue time for performances due to classes scheduled in Ritsche
  • distance education
  • St. Cloud Events Center could make it difficult for UPB to provide low-cost large-scale events specifically targeting students and the university community
  • higher number of programs sponsored by many different groups may result in more scheduling conflicts
  • lack of convenient parking for guests on campus due to new library location
  • controversial issues sparked by programming
  • inconsistent budget which is dependent from year to year on the Fee Allocation Committee
  • increasing cost of publicity, supplies, speakers, performers and artists

What is happening in the External Environment?

Campus

  • new library under construction
  • proposed student services building
  • proposed Lawrence Hall renovation
  • Debit card development delayed
  • Pouring rights proposal (potential source of revenue for Fee Allocation Committee)
  • Technology initiatives

Community

  • Proposed St. Cloud Events Center
  • Increasing cost of publicity, supplies, speakers, performers and artists
  • Increased competition for performers, speakers, bands, etc.

What are the trends you can identify from research literature, experience in the field, etc.?

  • outcome-based evaluation of programs and services
  • increase in academic disengagement of students
  • increase in number of students smoking, using drugs, drinking
  • increase in University Program Boards providing national acts on campus for students, staff, and faculty
  • student leadership positions generating academic credit based on experiences
  • pubs/bars serving alcohol in student unions
  • recreation facilities and wellness centers located in student unions

University Themes

Academic Distinction goes to the heart of the University's aspirations and springs from its heritage of excellence.

Student Life and Development will, through its programs, services, and cooperative ventures with faculty, compliment the academic mission of the university. In addition, SLD will provide students with distinctive opportunities to develop cultural sensitivity, leadership, social and career oriented skills necessary for future success.

Current/ongoing initiatives:

  • Utilize faculty members and departments as resources when planning programs related to the specific departments or fields of study. The following committees are included: Films, Visual Arts, Literary Arts, Concerts, Spotlight, Special Events, Performing Arts, Speakers and Mississippi Music Fest.
  • Provide high-quality co-curricular programs to enhance classroom instruction. Send letters to targeted faculty inviting them to utilized our programs as course assignments or extra credit opportunities.
  • Develop co-sponsorships with departments for events such as the foreign film festival, English faculty showcase, Atwood gallery opening events, etc.
  • Provide SCSU students hands on experience in graphic design, conflict management, problem-solving, negotiation techniques, public relations, leadership, cultural sensitivity, planning, and other life-long, career-oriented skills through their involvement in UPB.

New initiatives for this academic year:

  • Develop an evaluation plan which more accurately measures the educational value of co-curricular involvement in University Program Board committees and events. This will serve as an overall outcome measure for the department.
  • Provide internships for students in event planning, graphic design, and public relations, and publicize this to appropriate departments and faculty.
  • Work with faculty and departments to provide opportunities for speakers and performers to do presentations in related classes as appropriate.
  • Develop a plan to increase funding for Graduate Assistant compensation.

List possible future initiatives (1-3 years):

  • Develop a UPB newsletter targeting faculty and staff in order to keep them more informed of UPB events and activities.
  • Work with Atwood Directors, Graduate Studies and appropriate academic departments to develop graduate level courses in higher education. The goal is to develop three or four courses which would provide a "higher education track" within the current Educational Administration Graduate Program.
  • Work with Atwood Center to develop an easily accessible kiosk which helps students identify meaningful co-curricular opportunities and how these opportunities can help them achieve their academic and career goals.

Outcome Measures for Academic Distinction goals and objectives:

  • Utilize evaluations which accurately measure the educational value of co-curricular involvement in University Program Board committees and events.
  • Utilize a comprehensive faculty/staff survey to find out ways UPB can collaborate more effectively with departments and organizations across campus.
  • Focus groups with staff and faculty.

A Service Community will lead to a more respectful and secure campus environment for everyone.

Student Life and Development will put students first in everything we do. Guided by periodic assessment, we will provide the highest quality student services possible, cognizant of the diverse needs of our students. Further, SLD will model and advance the values of civility and service to others in an effort to develop a safer and more effective living-learning community.

Current/ongoing initiatives:

  • University programming office has extended its service hours to 5:00 p.m. Monday through Thursday. Outcome measure: track number of calls and walk-ins from 4:30 - 5 p.m. to determine the need to remain open.
  • Committee coordinator office hours weekly - this helps to make coordinators available to students, staff, faculty, media, and community.
  • An evaluation of every program is completed by the coordinator and committee to determine the overall success of the program. This evaluation is also used to help in planning future programs.
  • UPB has nine committees and an Executive Board: Films, Literary Arts, Mississippi Music Fest, Speakers, Visual Arts, Spotlight, Concerts, Performing Arts and Special Events. Each committee provides a wide variety of programs to meet the needs of our diverse student population. Outcome measure: Through program evaluation forms we ask questions to determine if we are meeting student needs, if students are gaining a sense of belonging, if students are learning new knowledge and skills, if students are developing informed attitudes, etc.
  • Comprehensive training for all board members allows our office to be service-oriented and responsive to needs of the campus community.
  • All UPB films have close-captioning capability and the projectionist is able to turn it on for any movie when it is requested.
  • UPB provides sign language interpreters at three or four large events a year. UPB will provide a sign language interpreter at any event if it is specifically requested.
  • Students are continually involved in decision-making through their respective committees and University Program Board meetings.
  • UPB brings Nationally known performers, musicians, and speakers to campus, providing students, faculty, staff, and the St. Cloud community with exciting educational and entertainment opportunities.

New initiatives for this academic year:

  • In order to improve service to non-traditional and day-time students UPB will pursue the following:
    • Spotlight committee will program at least 30% of their events over the lunch hour.
    • A targeted survey will be done with non-traditional students to determine programming needs and preferences as well as preferred service hours.
  • In order to continue meeting the needs of our diverse student population, UPB will pursue the following:
    • Each committee will design a specific evaluation form which will be available at each event for those in attendance to give feedback.
  • In order to provide a more effective living-learning community, we will improve our public relations efforts in the following ways:
    • UPB web page will be updated to include information on how to get involved in UPB, descriptions of all of our committees, and an on-line interest form and UPB survey.
    • A web-based events calendar for the campus community will be available which includes all of UPB's events. It will be linked to our web page as well as the SCSU web page.

List possible future initiatives (1-3 years):

  • Require all committees to program at least one event per semester during day-time hours.
  • Develop a comprehensive, professional UPB survey which will be given twice each year to a random sample of students.
  • Possible increase in service hours to 5:30 or 6:00 p.m. Monday through Thursday.
  • Assess staffing in the UPB office and make any appropriate changes.
  • Develop a UPB customer service training plan for student workers, committee coordinators, committee members, and staff. Outcome measures: evaluate after each training session, provide customer satisfaction cards.
  • Work with campus constituents to develop a centralized box office for event tickets (cost yet to be determined).

Outcome Measures for Service Community goals and objectives:

  • Comprehensive, professional UPB survey which will be given twice each year to a random sample of students. This survey will address issues of service.
  • Ongoing customer service forms available outside the UPB office and on our web page
  • Program evaluations available at each UPB event.
  • Focus Groups with students, staff, and faculty.

Diversity and Justice will allow the University to better serve our rapidly-changing world and foster a community of people of many backgrounds and perspectives working successfully together.

Student Life and Development through staff contacts, programs, and services will foster an understanding of human differences and promote a just community in which every student is free to learn and grow.

Departments within Student Life and Development will provide a supportive, civil, and welcoming environment for all members of the university community.

SLD will improve staff understanding of human differences and needs as they pertain to the delivery of services.

Current/ongoing initiatives:

  • All UPB films have close-captioning capability and the projectionist is able to turn it on for any movie when it is requested.
  • UPB provides sign language interpreters at three or four large events a year. UPB will provide a sign language interpreter at any event if it is specifically requested.
  • UPB members reach out to all students, including students of color, International students and differently-abled students in order to get feedback from them, encourage them to become involved in UPB, and to create relationships.
  • UPB committees initiate appropriate co-sponsorships with various student groups across campus, with the goal of having the groups work together to plan diverse events.
  • UPB makes programming decisions based on needs of the entire campus community. Committees will focus on the diversity and quality of events.
  • Through nine diverse committees, UPB uses programming to educate and expose students to different art forms, ideas, issues, cultures and styles with the outcome being the development of more open-minded, educated and inclusive students.

New initiatives for this academic year:

  • Increase UPB member awareness of current issues affecting our diverse student population (likes, dislikes, needs).
    • Create a higher level of involvement of International Students and students of color on the SCSU Kick-off Committee which plans events to welcome students to SCSU each fall.
    • Attend meetings of culturally-focused student organizations to find out what their needs are and introduce them to UPB.
    • Distribute a formal survey two times a year in order to assess the needs of the student population.
    • Informally reach out to individual students who are not well-represented in UPB (International students, students of color, non-traditional students, differently-abled students) to get their feedback.
    • Provide program evaluations at each event; make sure there is a question about types of events UPB should offer and other concerns students many have.
    • Invite culturally-focused student organization representatives to attend our meetings, or plan an open house/focus group to share ideas and suggestions.
    • Develop a list of the special monthly celebrations (i.e. Black History Month, Chicano/Chicana Month, Women's History Month) and make sure coordinators are aware of these months. Different committees should communicate with the various organizations to either co-sponsor events, plan a related event, or make sure we do not plan conflicting events.
  • UPB will combat racism through its training and programming.
    • UPB Fall Board training will consist of a section on diversity issues and UPB's role in helping to create a welcoming, safe campus environment for all students.
    • UPB Staff and Coordinators will help educate committee members about UPB's mission and about each committee's role in programming for the entire campus community.
    • Develop evaluation tools which will help measure our success in improving the campus climate and helping students feel safe and welcome.
    • UPB Executive Board will establish communication links with culturally- focused student organizations in order to share information about UPB and gather information about the other organizations to share with coordinators.

List possible future initiatives (1-3 years):

  • UPB will automatically provide sign language interpreters at all large events. We are estimating approximately 20 events per year at approximately $300 per event. Funding needed is approximately $6,000.
  • UPB will provide training for committee members on diversity and the role UPB's programming has in helping to create a welcoming, safe campus environment for all students. Funding needed for guest speakers is approximately $500.

Outcome Measures for Diversity and Justice goals and objectives:

  • Prepare statistics which indicate the range and type of programs offered, the diversity of the performers and speakers, and attendance at events.
  • Comprehensive, professional UPB survey which will be given twice each year to a random sample of students. This survey will help measure our success in improving the campus climate and helping students feel safe and welcome.
  • Ongoing customer service forms available outside the UPB office and on our web page.
  • Program evaluations available at each UPB event.
  • Focus groups with students, staff, and faculty.
  • Track recruitment and retention of students of color, International students, non-traditional students, and differently-abled students.

Information Technology is an important tool to realize many strategies.

Student Life and Development will develop and utilize information technology ethically and appropriately to improve services and program access to students and other constituents, with the goals of enhancing academic success and learning in the context of global society.

Current/Ongoing initiatives:

  • UPB web page linked to SCSU through the Student Life and Development page.
  • Use of computers and software for the design of UPB posters, flyers, tickets, calendars, and brochures.

New initiatives for this academic year:

  • Develop an on-line feedback form linked to our web page. This form would allow people to communicate directly with UPB about a specific event, a programming idea, the service received in the UPB office, etc. It would be advertised on all UPB publicity.
  • Develop a long-range technology upgrade plan for the University Programming Office and share the plan with the Fee Allocation Committee.
  • Supporting role in the development of a web-based university calendar of events which would provide increased access.
  • Implementation of the new University ID system within the UPB office. This system will allow us to track event attendance and demographics of those in attendance and to monitor student/non-student ticket prices and number purchased.

List possible future initiatives (1-3 years):

  • Work with Atwood Center to develop an easily accessible computerized kiosk which provides information on the university's events, programs and services.
  • Implement a voice mail system for the UPB Coordinators and Executive Board Members.

Outcome Measures for Information Technology goals and objectives:

  • Track use of web page, UPB e-mail, and on-line survey to determine their effectiveness.

University-External Relationships will be the key to many of our aspirations.

Community perception of the value that the University provides determines the level of our support. As a public university, SCSU has the responsibility to be a leading force in intellectual, cultural, and economic development and contribute to the fabric of central Minnesota and the Upper Midwest.

Student Life and Development, through its programs and staff leadership, will contribute to the intellectual, cultural and economic development of the citizens of Central Minnesota.

Student Life and Development will promote and model positive involvement in the community by St. Cloud State University students and staff.

Current/ongoing initiatives:

  • UPB provides many events and programs which are open to the external community, such as concerts, speakers, performing arts, the Atwood Gallery, Mississippi Music Fest, etc..
  • UPB works with community agencies and businesses to provide events for central Minnesota such as the Lemonade Concert and Art Fair and the Mississippi Music Fest.
  • Work with the following community agencies: Central Minnesota Arts Board, St. Cloud Community Arts Council, St. Cloud Public Arts Commission, Minnesota State Arts Board, Multicultural Children's Art Connection, City of St. Cloud, etc.
  • Staff and student support for events such as Homecoming, Founders Day, May Bowle, Wheels, Wings, Water Festival, etc.
  • Support and encourage staff and student involvement in professional organizations.
  • Work in conjunction with the St. Cloud Convention and Visitors Bureau to advertise UPB events which would attract visitors to the St. Cloud area.
  • Press releases are sent to all local media for every UPB event open to the public.
  • UPB has ongoing contact with many agencies, promoters, arts organizations, and other industry professionals.
  • UPB brings Nationally known performers, musicians, and speakers to campus, providing the community with exciting educational and entertainment opportunities.

New initiatives for this academic year:

  • Assist in the development and maintenance of a web-based events calendar for the university which would help external constituents find information much easier.

List possible future initiatives (1-3 years):

  • Work with campus constituents to develop a centralized box office for event ticket. (Theater and Film Studies, Student Life, University Organizations, Athletics, Residential Life, National Hockey Center Ticket Office, etc.)

Outcome Measures for University-External Relationships goals and objectives:

  • Utilize a comprehensive, professional UPB survey which will be given twice each year to a random sample of students, staff members, and community members. This survey will help measure our success in developing positive University-External relationships.
  • Ongoing customer service forms available outside the UPB office and on our web page.
  • Program evaluations available at each UPB event.
  • Track number of community members attending events.
  • Verbal and written feedback from the community agencies and organizations we work with.
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