SCSU Today

Donor provides incentives for alcohol education

Monday, October 26, 2009


Denise Brigham, owner of two St. Cloud Subway stores, has pledged up to $25,000 in Subway gift cards as incentives for students to participate in St. Cloud State’s U-Choose alcohol education program.

U-Choose is an education-based campus prevention effort that focuses on the reduction of high-risk alcohol use with approaches specifically designed for college students, including targeted presentations that are available upon the request of faculty, staff and student leaders. The program is mandatory for some St. Cloud State students, but an opportunity for others who choose to participate in the U-Choose program.

Brigham hopes the added incentive of a $5 Subway gift card will encourage students to participate in the program, which she views as a fitting and effective approach to alcohol misuse.

“I think it’s phenomenal any time you can educate people,” Brigham said.

Brigham has worked with many St. Cloud State students and believes that most students mean well, but occasionally make poor choices. She believes that the U-Choose program could dramatically improve their decision-making skills and have a positive impact on the campus and St. Cloud community.

Increasing the number of students who voluntarily participate in U-Choose is one of the goals of a $300,000 U.S. Department of Education grant St. Cloud State received this summer. Rob Reff, interim assistant dean of students for chemical health and outreach programming, who pioneered U-Choose, said the grant provides funds to take the program off campus, expand its reach to St. Cloud Technical College, create a community coalition, involve more property managers in the community and implement a Husky Neighbors/Ambassadors program.

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