SCSU Today

Students win $4,000 for marketing acuity

Friday, June 26, 2009


Target Corporation has given $1,000 to each of four St. Cloud State students for strategies they developed on how to meet the needs of changing consumer demographics. They were among 26 G.R. Herberger College of Business students who participated in the real-world case study competition for a capstone strategic marketing course taught by Assistant Professor Olivia Lee, marketing and business law.

Students were invited to address the challenge facing Target: “How can we ensure that our merchandising mix matches that of the changing cultures and environments where our stores are being built?”

On the “Zen Marketing” team that took the $4,000 in award money were graduating seniors Tarek Kotby, Laramie, Wyo.; Makenzie Hannine, St. Michael;  Matthew M. Jensen, Savage and Michael Watrud, Rochester.

Kotby, who came to St. Cloud State on a swimming scholarship, has worked in several retail environments; Hannine is interested in marketing research and event planning; Jensen plans to work in retail management or business-to-business sales; and Watrud, who has worked in the building materials department at Menards since 2005, plans to enroll in an MBA program.

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