Student promotion ups sales 20%
Wednesday, May 20, 2009
A promotional strategy developed for a local restaurant by marketing students in the G. R. Herberger College of Business at St. Cloud State raised $600 for student scholarships. A check for that amount was donated to the Robert Calhoun Scholarship Fund in an informal ceremony at Monarca’s Mexican Food, Waite Park, Minn.
Monarca’s owner Eseban Mejia challenged the 42 students in a marketing course taught by Assistant Professor Segun Oyedele, "Marketing 403," to develop a one-month promotion to increase sales. The promotion students designed – which included an offer to donate $1 to a scholarship fund for every $10 spent at the restaurant – increased sales 20 percent.
The marketing course project had a number of results: it increased sales for the local, authentic Mexican restaurant; it raised funds for student scholarships; and it gave students real marketplace experience. The students are now completing the overall marketing communication plan that was their main assignment for the semester.