SCSU Today

University marketing efforts wins awards

Monday, April 20, 2009

A brochure, magazine ad, branding project and television spots marketing St. Cloud State have brought the university recognition.

Two recruiting pieces won awards in the largest educational advertising awards competition in the country. A four-color “What’s Your World” magazine ad took a Gold Award and a recruiting brochure, “Make It Your World,” took a Merit Award in the Admissions Advertising Awards competition, which had attracted more than 2,000 entries from more than 1,000 colleges and universities across the country.

The “Make It Your World” brochure carried the stories of graduates who landed their dream jobs within 10 years of graduation, including the founder of a successful Internet marketing company, a special agent on a U.S. Immigration and Customs Enforcement narcotics task force and a scientist who has authored two popular layman’s guides to physics.

A series of television spots developed by Hatlingflint, St. Cloud, Minn., received a Silver Addy in the Central Minnesota Advertising Federation Addy Awards competition. The ads have been used on Charter Cable, Comcast Cable in the Twin Cities and Husky TV productions of Division I Husky hockey.

Hatlingflint earned a second Silver Addy for its rebranding of the G.R. Herberger College of Business. The new positioning was launched last fall with clever plays on the “Get Ready to Work” tagline developed by the agency.

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