Outlook

University wins two Addys

Thursday, December 6, 2007

Two marketing projects from St. Cloud State University have earned Addy Awards from the Central Minnesota Advertising Federation. Both were produced by HatlingFlint, a marketing firm in St. Cloud with alumnus Bill Hatling ’86, St. Cloud, as its president.

A direct-mail marketing publication targeted at alumni who are educators and a 90-second TV profile of St. Cloud State earned Gold Addys earlier this year.

The education publication, shaped like a megaphone, also earned a Silver Award in district competition among entries from Minnesota, North Dakota, South Dakota and Wisconsin. The publication urged educators who are
St. Cloud State alumni to encourage their students to attend their alma mater.

HatlingFlint will enter current St. Cloud State marketing projects in competition next year.

To view the award-winning institutional profile, the megaphone project and other marketing efforts, go to www.stcloudstate.edu/ucomm.

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