Outlook

Partnership with area newspaper extends reach of SCSU economic report

Thursday, October 27, 2005

A new partnership with the St. Cloud Times has exponentially increased the reach of a well-known report from the SCSU Center for Economic Education, the St. Cloud Area Quarterly Business Report. The report once went to 100 mailboxes, but it now goes to as many as 5,000 people via a new business-to-business magazine, ROI Central Minnesota. It's also complemented by considerable contextual information; is four-color for easier reading of graphs and the like; and design, printing and distribution are handled by the area newspaper.

Area NewspapersThe St. Cloud Area Quarterly Business Report has always been based on the results of a survey of Central Minnesota businesspeople. "This is primary data no one else has," said Professor Richard MacDonald, director of the Center for Economic Education.

When the St. Cloud Times developed ROI Central Minnesota to extend the newspaper's business coverage, they asked to include the well-known SCSU publication. "They wanted broader exposure," the newspaper's marketing director said of the SCSU Center for Economic Education. "We were looking for an anchor piece."

ROI Central Minnesota provides context for the St. Cloud Area Quarterly Business Report with feature stories, trend analyses, pages of economic data in the form of charts and graphs, information on new hires, incorporations, bankruptcies, event notes, columns and more.

Free copies of ROI Central Minnesota can be found on freestanding racks throughout St. Cloud. The St. Cloud Area Quarterly Business Report can be found at http://www.scapartnership.com/research/quarterly_report.html

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