University profile videos

Wednesday, December 12, 2012

Screenshot from the "You'll Make a Difference" video profiles developed by HatlingFlint and St. Cloud State University.

St. Cloud State today unveiled three video profiles that use photos, video and kinetic type to tell the University's story.

The 30-, 60- and 90-second videos use the tagline "You'll think. You'll do. You'll make a difference at St. Cloud State University. Education for Life."

With applied learning at the forefront, the videos highlight St. Cloud State's vast programming opportunities, approachable faculty, sustainability efforts, affordability, community engagement, diversity and student successes.

The videos were created by local marketing communications firm HatlingFlint with photos and video content provided by St. Cloud State employees and student workers.

"These videos are another essential tool that will help us get the word out about the value of a St. Cloud State education," said Loren Boone, St. Cloud State's assistant vice president for marketing and communications.

The 30-second profile has already enjoyed screen time during Husky Productions broadcasts of Husky Hockey games at the National Hockey & Event Center.

Watch for the videos to be more widely published and televised in 2013.

UPDATE:  The 60- and 90-second videos earn gold ADDY Awards from the Central Minnesota chapter of the American Advertising Federation. 

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