University updates secondary logo

Monday, June 9, 2014

New secondary logo replaces the Husky head logo used since the 1999-2000 school year

New secondary logo replaces the Husky head logo used since the 1999-2000 school year. It complements the St. C logo.

There’s a new dog in town as St. Cloud State Athletics unveiled a new-look Huskies logo today at the Huskies Sportacular.

The new secondary logo complements the global/institutional “St. C” logo and replaces the Husky head logo used since the 1999-2000 school year.

A stylized word mark was also developed as part of a review of all athletic team logos and marks.

New uniforms, which will be phased-in over time, will display St. Cloud State or Huskies in a custom font. 

The combination of the primary logo, secondary logo and word mark will give Huskies athletics a consistent look and feel, and will be highly recognizable across all sports.

The new secondary logo embodies the ideals of pride, fierceness and competitiveness. It is contemporary in appearance and more in line with the changes other colleges and universities have made to keep their logos fresh. It will be used as a complimentary element on uniforms and will have a strong presence in the retail sector.

Apparel with the new-look designs will be unveiled in the months leading up to the Sept. 13 Huskies football home opener. Later this summer licensed Huskies apparel will be available at area retail outlets and Husky Bookstore locations in Centennial HallHerb Brooks National Hockey Center and the Welcome Center.

  • Stay up-to-date on apparel availability by searching Twitter with the #BHuskiesProud hashtag

Joe Bosack & Co., developed the secondary logo, word mark and sport-specific logos. The Pennsylvania firm has a national reputation for developing strong identity solutions at about 100 colleges and universities, 

“We are thrilled to have worked with St. Cloud State on this exciting project,” said Bosack. “With the new secondary logo, customized word marks and distinctive numbers, Huskies Athletics now has all the brand identity assets needed to reflect the excellence and aspirations of the program.”

In December 2013, Bosack and and a colleague, David Haney, reviewed uses of the primary and secondary logos. They gathered input from students, student-athletes, student association leaders, campus administrators, faculty, alumni, boosters, Huskies Athletics staff and local vendors.

Huskies became the university’s official nickname in the late 1930s. The mascot was named Blizzard in a 1997 contest.

In its 36th year, Sportacular benefits St. Cloud State's 23 NCAA women's and men's teams.

Sportacular 2014 from St. Cloud State University on Vimeo.

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