Colleges and community extend warm welcome to students
Wednesday, August 13, 2008
Four colleges are collaborating with the community on an unprecedented student welcome that includes billboards, table tents, a magazine and window clings.
ST. CLOUD, Minn - Students returning to St. Cloud area colleges this month will receive a welcome unprecedented in Central Minnesota history.
The College of St. Benedict, St. Cloud Technical College, St. John's University and St. Cloud State University are saluting students with an array of poster billboards, electronic billboards, banners, window clings, table tents, magazines and postcards.
Leading the community side of the effort are Times Media, the Downtown Council, the St. Cloud Area Chamber of Commerce and Crossroads Center.
The four colleges have partnered on nine poster billboards, including two on U.S. Highway 10, two on Minnesota Highway 23 and two on Minnesota Highway 15. Electronic billboards at Minnesota Highway 23 and 33rd Avenue in west St. Cloud and Lincoln Avenue and Minnesota Highway 23 in east St. Cloud will also beam messages of appreciation to students.
“We do everything we can to welcome our students to our individual campuses, but this broader approach makes our efforts even stronger,” said Jody Terhaar, dean of students at the College of Saint Benedict.
“This type of campaign demonstrates to all of our students what a great area Central Minnesota is and how much they are valued by our communities,” said Mike Connolly, dean of students at Saint John's University.
The four colleges have an estimated annual economic impact of more than $525 million, according to Loren Boone, St. Cloud State's assistant vice president of marketing and communications.
Area businesses, including those at Crossroads Center, will display window clings. The 120-store shopping center on the St. Cloud-Waite Park border will host display 250 table tents and display a 25-foot by 7-foot vinyl sign near Sears. Table tents will also be on display on the four college campuses. At St. Cloud State the tents will be displayed in Garvey Commons, Atwood Memorial Center and department offices.
The four area colleges have an
estimated annual economic
impact of more than $525 million.
Times Media is doing a feature about college logowear in Style, its home, garden and fashion magazine. Drew Barbes, a senior community development major from Rochester, was one of four St. Cloud State students who participated in a photo shoot for the feature. Barbes modeled Huskies lounge pants and a hooded sweatshirt, loaned for the shoot by the Husky Bookstore.
Times Media, the parent corporation for the St. Cloud Times newspaper is also publishing a stand-alone "welcome students" magazine that will be distributed in residence halls.
GrandStay Residential Suites will display a 19-foot by 4-foot banner at its facility on the north edge of the University-Southside neighborhood.
St. Cloud State will mail postcards to University-Southside neighborhood residents, alerting them to the arrival of students. St. Cloud State's day and evening classes begin Aug. 25, weeks earlier than the traditional Fall Semester start date.
Volunteers will stroll through the University-Southside neighborhood the afternoon of Aug. 22 to greet students and permanent residents. The Neighborhood Welcome will cover as many residences between University Drive and Division Street as possible, according to Mike Gillilan, associate vice president of Student Life and Development.
St. Cloud State University