Outlook Fall 2010
Wednesday, November 17, 2010
Outlook magazine is leveraging mobile devices to connect readers to online news.
The current issue of St. Cloud State's magazine is arriving in more than 100,000 mailboxes worldwide this week.
The 32-page issue has two Quick Response (QR) bar codes that mobile device users can scan for fast access to stcloudstate.edu and Facebook content.
The full-color magazine also has features on Coborn Plaza, KVSC 88.1 FM's annual trivia contest, professor Mary Wingerd's new history of early Minnesota and Jenna Johnson, a nursing student and Iraq War veteran.
A QR Code is a two-dimensional matrix code readable by smart phones and other mobile devices, such as Apple's iTouch and iPad.
Some mobile devices scan QR codes with built-in software. Others require installation of a free application.
The code is black modules arranged in a square pattern on white background. The information encoded can be a Web address or other data, such as contact information or text.
Scan the QR Code on page 10 to see a profile of Alex Ames '07, a graduate student in public history who is making waves on the regional history scene.
Scan the QR code in the Alumni Association advertisement on page 31 and you'll connect to facebook.com/scsualumni, social-networking headquarters for the university's more than 100,000 graduates worldwide.
St. Cloud State is embracing QR codes in response to a rising number of users accessing the university website via mobile devices. In the month ending Oct. 31, stcloudstate.edu recorded 33,340 mobile-device visits, which represents more than 2 percent of the site's visitors during that period.
More importantly, one in five new visits to the website uses a mobile device to view pages. New visits is defined as people who have never been to stcloudstate.edu before.
Devices using the Apple, Android and Blackberry operating systems accounted for nearly 97 percent of last month's mobile-device visits. View a Google Analytics report (PDF) on mobile-device use of stcloudstate.edu.
Long a communication staple in Asia and Europe, QR codes are popping up in the U.S. in national magazines, food packaging, T-shirts, business cards, posters, brochures and name tags.