Programs in the Department of Marketing
The marketing major is designed to develop skills and insights relating to strategies and activities for careers in marketing. The marketing student will explore such areas as product planning and management, distribution, marketing research, retailing, advertising and promotion, consumer behavior, sales and sales management, customer services and satisfaction, and global marketing. Each of these areas offers professional career opportunities for the graduate.
There is no business law major, but business law courses are integral parts of any business major. All Herberger Business School majors are required to take a business law course which gives students an overview of important legal principles which they will encounter in their careers. Furthermore, there are specialized business law courses, such as Marketing and the Law, Real Estate Law, and Commercial and Financial Law, which are crucial for students majoring in these areas.
- Undergraduate Program Descriptions for Marketing
- Undergraduate Program Description for International Business
- Undergraduate Program Description for Entrepreneurship
- Undergraduate Course Descriptions for Marketing
- Undergraduate Course Descriptions for Business Law
The department currently does not offer a graduate program. However, Marketing courses are an important part of the master of business administration program (see MBA requirements, listed under Master of Business Administration in the Graduate Bulletin).