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Wednesday, July 9, 2014

MBA students use Legos to map business model

The Innovation Evaluation MBA course taught by Dr. Adesegun Oyedele this summer focused on designing, creating and innovating global business models for a real world business client. The student groups in the photos are working on a project for Schaefer Ventilation in Sauk Rapids, MN. The purpose of the exercise is to analyze the company’s business model using design and innovation techniques.

The specific design techniques in this hands on exercise are ideation, visual thinking, and prototyping. This is the first visual thinking exercise using Legos to map the client’s business model. The follow-up exercise will entail a reconfiguration of Schaefer’s current business model after developing more in-depth insight about Schaefer’s internal and external business environment.

Innovation Activity

Innovation Activity

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News Story Publish Date

MBA students use Legos to map business model

7/9/2014

Program assistant, Suzanne Nordos, joins MBA Office

6/20/2014

Gretchen Huwe joins program as Interim MBA Director

6/9/2014

Congratulations, MBA student Kelly McCulloch, winner of a summer study abroad scholarship

3/18/2014

Congratulations, Maple Grove MBA Cohort 12 Graduates

3/17/2014
Thinking about taking the GMAT? Attend a free GMAT Strategy Workshop 1/8/2014
Congratulations, Spring 2013 MBA Graduates! 6/3/2013
Congratulations, Spring 2012 MBA and MSIA Graduates! 5/8/2012
Welcome MBA program assistant, Niki Ebensteiner 11/8/2011
Welcome MBA program graduate assistant, Kevin Hammond 9/13/2011

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