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Wednesday, July 9, 2014

MBA students use Legos to map business model

The Innovation Evaluation MBA course taught by Dr. Adesegun Oyedele this summer focused on designing, creating and innovating global business models for a real world business client. The student groups in the photos are working on a project for Schaefer Ventilation in Sauk Rapids, MN. The purpose of the exercise is to analyze the company’s business model using design and innovation techniques.

The specific design techniques in this hands on exercise are ideation, visual thinking, and prototyping. This is the first visual thinking exercise using Legos to map the client’s business model. The follow-up exercise will entail a reconfiguration of Schaefer’s current business model after developing more in-depth insight about Schaefer’s internal and external business environment.

Innovation Activity

Innovation Activity

Archive


News Story Publish Date
Congratulations, Cody Jones, recipient of a SCSU Excellence in Leadership award! 3/4/2011
Congratulations to the MBA Student Team who competed in the ACG Cup Case Competition 2/18/2011
HCoB alumna and MBA student, Victoria Bizzotto, featured in SCSU's "What's Your World?" campaign 11/24/2010
MBA student, Steve Minkler, orchestra member in local theatre productions 7/14/2010
MBA student and Fulbright Scholar, Rami Darwish, shares his experience at St. Cloud State University in an interview. 6/30/2010
Twin Cities Graduate Center in Maple Grove now officially open 10/22/2009
ACCT 591, a Phase I requirement, will be offered in Maple Grove Spring 2011. 7/1/2009

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