This is what award-winning advertising looks like
St. Cloud State University's team placed second in the 2007 District 8 regional National Student Advertising Competition.
Eleven teams created comprehensive Coca-Cola campaigns for the competition, better known as the NSAC, which the American Advertising Federation's education services division conducts annually in conjunction with a major corporation.
For this year's competition, Coca-Cola provided a case study outlining its history, and student teams then researched the product and created an integrated communications campaign.
St. Cloud State advertising students Christine Eide, Jill Greip, Megan Holewa, Kody Kirk, and Shannon Weber presented our award-winning campaign. Their strategy? The team's research showed that Coca-Cola's polar bears were most popular with the demographic the campaign was targeting.
The District 8 competition includes teams from Canada, Minnesota, North Dakota, South Dakota andWisconsin.
Professor Lisa Heinrich’s 2006-2007 public relations classes got some real-world experience right here on campus this year when they created a campaign to raise student awareness of St. Cloud State University’s Higher Learning Commission Accreditation.
St. Cloud State goes through the accreditation process every 10 years. Professor Heinrich’s fall and spring PR Cases and Campaigns classes planned, budgeted, created, executed and evaluated a campaign to inform students about the accreditation team’s visit and what Higher Learning Accreditation means. Their campaign included a media kit, a letter to the editor in University Chronicle and a flierthat was so professional former St. Cloud State President Roy Saigo wrote them a personal thank-you note.
Their campaign was successful. According to their surveys, student awareness of accreditation rose from 17 to 50 percent fall semester and 27 to 70 percent spring semester.
Most important, working on the campaign was valuable for Heinrich’s students, who got to apply their classroom learning to a real PR campaign.
“We do a lot of hypothetical scenarios. Actually completing it has been a great experience – knowing things go wrong and being able to adapt,” said Laura Hoffman ‘07.
Professor Heinrich put together a packet of all the materials for her students to include in their work portfolios to show prospective employers.
Campus radio station KVSC-FM 88.1 has been a hands-on training ground for professional broadcasters since 1967.
One area KVSC claims great success and pride in is the number of sports broadcasters who started at 88.1 FM and also UTVS Television.
KVSC celebrated its 40th anniversary in 2007, and in honor of that milestone sports director John Hadden '07 profiled the careers of successful alumni including Dick Bremer, Rob Hudson, Ron Johnson, Mike Kalinowski, Jim Olander, Clay Matvick and Langdon Perry.
In April 2006 St. Cloud State University hosted an amazing exhibit and performance from the famed Tibetan Loseling monks of the Drepung Monestary. Atwood Memorial Center's (student union) art gallery was a four-day home for the monks as they created a mandala sand painting. Students, faculty and community members were entranced by their intricate work with tiny particles of colored sand — and astonished it would be destroyed once complete.
Graduate student Samrat Kharel, a Nepalese national and campus radio station KVSC-FM’s news director during their visit, produced this award-winning radio feature on the monk’s breathtaking work.