Advertising
Advertising is one of the most popular concentrations within the Mass Communications major. Study begins with a survey course encompassing all aspects of advertising and promotion. Study of theories and practices continues through layout/design, copy writing,and research methods. Senior students complete a capstone course in which they apply all of their skills in completing local and national campaigns. The advertising sequence prepares students for a variety of advertising careers, ranging from agency positions in creative, media and account management to business side positions in advertising management.
Download the major applications for the Advertising Sequence (1 page pdf)
