Customized Education and Professional Development
Customized Education Offerings
Writing for Action
Overview:
This program demystifies writing so that participants can be more productive, efficient and confident writers. Participants will learn how to use writing as a tool for getting someone's attention, influencing others, and creating action. During the program participants write a first draft of a business communication they can use back at the office.
Audience:
Any employee who wants to be a more proactive, efficient and confident writer.
Program Highlights:
- A new, simplified 3-Step Writing System that streamlines the writing process
- Tools for eliminating "Blank Page Panic"
- An Audience Profile system that creates "buy in" from diverse audiences
- Easy outlines in 8 minutes
- Models for e-mails, sales letters and proposals
- How to deliver tough messages
- An easy 3-Step Editing Method
Results of the Workshop:
When you leave the program you will have a draft of a business communication you can use back at the office. Your draft will reflect the new tools; techniques and tips learned that day. Many graduates reported that by practicing these new approaches to writing for 60 days they:
- Have improved their writing efficiency by 25%
- Have improved the quality of their writing by 42%
- Have reported a savings of three hours per forty-hour workweek.
Each Participant Will Receive:
- 248-Page Reference Book:
The Executive Memo, by Sherry Sweetnam - Workshop Workbook: Writing for Action
Preparation for the Program:
Choose a subject you want to write about during the workshop:
- It can be one or several letters, reports, proposals or e-mails.
- If you don't know what to write about, brainstorm possible subjects with your manager or co-workers.
- Collect the data you need to complete your writing task and bring it with you to the workshop.
Meet Your Presenter:
Sherry Sweetnam is an internationally known author, speaker and consultant. Sherry is a speaker who inspires people to change themselves and their business culture by presenting classic, simple and challenging communication truths. Throughout the years she has been an on-going speaker at national conventions such as Lakewood Publications, ASAE, SOCAP, and ASTD.
Some of her Fortune 500 clients include: Aetna, Andersen Windows, American Express, Cargill, Colgate- Palmolive, General Electric, General Mills, IBM, IDS, Honeywell, International Paper, Northwest Airlines, Pillsbury and The Waldorf Astoria.
Her best-selling book, The Executive Memo, (Oak Grove Publishing, 1999), has sold over 17,000 copies and is in its 5th printing. The book is used in corporations, non-profit and government organizations throughout the U.S., Japan and Argentina.
For more information about Sherry, visit her website at: www.SweetnamCommunications.com.
Dates / Locations:
The dates for this full day seminar can be customized to fit you and your employees needs. the seminar can be held at the St. Cloud State University Campus or a site of your selection.
Registration Procedure:
St. Cloud State University , Center for Continuing Studies is perfectly equipped to handle the registration procedure if desired.
We are Determined to Please:
We, at SCSU's Center for Continuing Studies, are happy to accommodate you. Please feel free to call us if you would like more information or have questions. To ensure full participation in this workshop, please inform us about any dietary requirements or physical challenges which should be addressed prior to your arrival.
Our staff can be reached at (320) 308-3081.
Customized Corporate Education:
The Center for Continuing Studies invites inquiries from the community throughout the state of Minnesota about developing targeted programs specific to their individual needs. If you or your business is interested in having a training package designed for your needs, contact Gail Ruhland at 320-308-3081 or email gmruhland@stcloudstate.edu.
