Center for Continuing Studies - Innovative Leadership for Lifelong Learning

Center for Continuing Studies - Innovative Leadership for Lifelong Learning - St. Cloud State University

Successful Social Media Strategies

Social Media offers almost any organization unprecedented access to a much larger audience.  Unlike traditional forms of marketing, social media is inexpensive and in many cases, free.  This levels the playing field and makes it possible for even the smallest company to make an impression.  This course is designed to train the front lines in a profession related to social media.  We will cover 6 areas of content that will prepare professionals for the changing industry of social media. 

  • Strategic planning
  • Compliance and Governance
  • Project Management
  • Social Media Marketing
  • Community Management
  • Research and Analysis

Students will gain knowledge and skills needed to navigate common industry challenges, and create a return on their investment for their company or organization utilizing social media strategies.

Students will also have a better understanding of how to manage and measure their efforts using social media, create strategic plans for efforts, and be introduced to platforms that will assist with their efficiency using social to reach a target audience.  In addition, each student will learn the various aspects of compliance and governance using social media to prevent and protect their organization.


This is an online, asynchronous (self-paced with weekly requirements) course that expects you to work approximately 6 hours per week for 5 weeks. 


When:   January 20, 2015 - March 6, 2015.

Where:   Online D2L Course

Fee:     $595.00

Registration Closes:   January 14, 2015 at 11:59 p.m.


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