Center for Continuing Studies - Innovative Leadership for Lifelong Learning

Center for Continuing Studies - Innovative Leadership for Lifelong Learning - St. Cloud State University

enhanced customer service: increasing profits & loyalty (Classroom)

The key to total quality service is the orientation of all resources and people in a company working together to achieve customer satisfaction.

Customer Service is the foundation of any business.  In fact, that art of satisfying customers is the science of success.  It is important to draw a distinction in describing the goal of customer service:  it is never enough to ensure a satisfied customer.  The objective of any business is to ensure customer loyalty – that is the highest level of satisfaction.

Loyalty occurs when customers are so satisfied that they develop a bond and commitment to the business.  There is no higher compliment, nor is there a more sure path to business success.

The classroom offering is broken down into two different courses:

Course 1: Art of Satisfying Customers

  • Section 1: Your Key to Customer Satisfaction
  • Section 2: Exceeding Customer Expectations
  • Section 3: The Language of Positive Communications
  • Section 4: Teamwork Development

Course 2: Advanced Customer Services

  • Section 1: Empowerment
  • Section 2: Speed
  • Section 3: Service Recovery
  • Section 4: Remember Me
To receive certification you must attend both Course 1 and Course 2. 

Classroom Details:

When: To be arranged - we can customize a course for your group, building on the basic information listed.  Please contact Tammy at or call 320-308-4252.

Where: SCSU Welcome Center

               355 5th Ave. S., St. Cloud, MN  56301

               NOTE:  Free, convenient, secure indoor parking!

Or at a location of your choice

Learn more about our online offering here. Back to the main Customer Service page.

For more information please contact Tammy at