Guidelines for Program Assessment: Educational Purpose

What is the educational purpose of the assessment plan?

  1. Why are you doing assessment?
  2. Who is being assessed?
  3. What is being assessed?
  4. When will the assessment take place?

Be sure to date your purpose and rationale statements. Assessment is a process, not just a plan. It should be dynamic and constantly under review.

The rationale statement tells why you are doing assessment. 

  • University level example: As a comprehensive university, we seek to prepare individuals for living and working as responsible citizens.
  • Program level example: The Department of Theatre, Film Studies and Dance seeks to improve students' abilities to apply content knowledge of theatre to production practices.

The purpose statement tells who is being assessed, what is being assessed, and when assessment is to take place.

  • University level example: The primary purpose of the assessment program is to describe the cognitive development of our students from when they enter the university to when they complete their degree.
  • Program level example: Students in the B.A. theatre major program of the Department of Theatre, Film Studies and Dance will apply script analysis techniques to the technical areas in which they work on theatre productions during rehearsals and performances.
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