Student Outcomes Graphic Design Program

220

221

320

321

322

420

421

422

444

Solving communication problems

X

X

X

X

X

X

X

X

X

Problem identification and research, information gathering, analysis

X

X

X

X

X

Evaluation of outcomes

X

X

X

X

X

X

X

X

X

The ability to describe and respond to the audiences and contexts which communication solutions must address including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions

X

X

X

X

X

The ability to create and develop visual form in response to communication problems

X

X

X

X

X

X

X

X

X

An understanding of principles of visual organization/composition, information hierarchy

X

X

X

X

X

X

X

X

Understanding of symbolic representation, typography, aesthetics, and the construction of meaningful images

X

X

X

X

X

X

X

An understanding of tool and technology, including roles in the creation, reproduction, and distribution of visual messages

X

X

X

X

X

X

X

X

Relevant tools and technologies include but are not limited to, drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia)

X

X

X

X

X

X

X

X

An understanding of design history, theory, and criticism from a variety of perspectives including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects

X

X

X

X

X

X

X

An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams

X

X

X

X

X

X

X

X